So you already know that the secret to getting lots and lots of search engine traffic today is to build high-quality links to your site from relevant sites. But the question is how do you do it. Well, you’re in luck, because today I’m going to walk you through something which is one of my all-time favorite link building strategies.
So I don’t know if you heard about this, but a couple years ago, some big names in the SEO space came together to form an agency. And because they had so many brilliant brains working on the place and on the business, they wrote some amazing content on their websites like blog postings and infographics and basically had a really great content that provided a lot of value to the SEO community.
And as you might guess, because they had big names working on the content, they generated a lot of quality links to their site. Now, unfortunately, for some reason, the agency abruptly shuts down. Basically, they went out of business without any warning. Now, people say it had to do with the internal politics of the business, it doesn’t really matter, but mostly the website was shut.
And instead of shutting down in the sense that the site wasn’t up anymore, it had 404 pages, all the pages were essentially blank. So all the people that were connected to the content, when they carried out broken link checks on their site, the links showed up as working. So what I did was, I utilized a program called AHrefs to download all the links that were pointing to that agency and informed site owners about the links that weren’t working on their site.
And apparently I didn’t just let them know about the dead association, I likewise suggested available resources on my site as a replacement. And because I was helping them, making their website better by removing a backlink that wasn’t working anymore and providing them with another high-quality content link, it was a no-brainer, and the campaign converted really well, and as I mentioned earlier, I got a lot of genuinely high-quality links.
Okay, so let’s take it step by step and present you how you can use such a strategy for your site and your business. So your first step is to find the sites related to your industry that have either shut down or changed paths or moved urls or “are no longer” being updated.
So how do you find these resources that are no longer up? Well, you can use something like Google News and sort in your keyword that describes your industry plus’ out of business’ plus’ shut down’ plus’ rebranded ‘, right? That’s a great way to find them. You can also type Google, just employed a keyword plus’ busines no longer available’ or+’ natural resources no longer revised’ or basically anything to help you find resources in your manufacture the hell is shut down and not importance and even though they used to and rendered relates. So how about got a couple of examples from real life. Well you probably heard that Borders, a massive national series bookstore went out of business.
Okay, so once you’ve found these sites that arent up anymore and you notice that they have a lot of links pointing to them, it’s time to dig in and catch out who exactly is associating to them, and that’s where you can use a program like AHrefs, MajesticSEO or OpenSite Explorer to find what pages on the web are pointing to these sites which are shut or moved. And then you want to download those into an Excel spreadsheet and find the contact information for all the people that manage high-quality sites. Now, the last step is to reach out to these owners, and as I mentioned before tell them about the link that is pointing to a resource that is no longer there or outdated or whatever, and then sloping your content link as a replacement. Okay, so now I want to turn it over to you.